bonnaroo music & artS festival
manchester, tENNESSEE | 2018-2023
80,000 attendees
Since 2018, House of Yes has been a live content partner at Bonnaroo, enhancing the campground experience by bringing entertainment to dedicated pop-ups in what is known as The Plazas. Throughout the years, Yes Etc has consistently developed five days of programming from start to finish with our partners Little Cinema. Year-over-year, we’ve brought Dirty Circus cabaret spectacles, Blast Off dance parties, Little Cinema immersive film screenings, drag performances, sound healing with Voice Cult and more.
In 2019, we pitched the concept of Bonnaroo’s first ever Pride Parade, which had an overwhelmingly positive response and gathered over 3,000 festival-goers into a mid-day Saturday processional party celebrating Pride and self-expression. To culminate the parade, House of Yes performers were featured as surprise guests on the main stage of Bonnaroo for Kasey Musgraves’ finale performance.
That same year, we worked closely with Live Nation and Durex to integrate their brand into our activations and amplify their campaign in an organic way that would resonate.
OUR MAGIC
Produced & programmed a 5-day experience from noon to midnight each day including cabaret shows, interactive games, theatrical productions, dance parties and parades.
Developed brand partnership incorporating House of Yes into Bonnaroo marketing & messaging materials.
Sourced, cast and managed over 60 NYC artists, performers and technicians.
Ideated, conceptualized, & executed the now iconic ‘Dirty Circus Variety Show.’
Designed and executed custom barn decor including video mapping sculptures.
Conceptualized & hosted the first-ever Bonnaroo Pride Parade.
Partnered with Durex for branded day lounge activation and integration in variety shows.
