DUreX

bonnaroo arts & music Festival 2019 |MANCHESTER, TN
80,000+ festival attendees | 38,567+ Impressions

OVERVIEW

In 2019, Durex’s global campaign “unforgettable nights” set out to encourage safer choices among young festival-goers, with Bonnaroo being one of the strategic focal points. Desiring to authentically connect with the target audience, The House of Yes pop-up venue at Plaza 3 within the festival was selected as the perfect place to make real impact and connect with a young sex-positive audience.

OUR MAGIC

• Ideated & designed the Durex Sex Therapy Booth & Condom Cart activation.

• Designed & Fabricated the Durex Day-Lounge & Photobooth.

• Casted Talent & Brand Ambassadors.

• Designed custom costumes using Durex materials.

• Programmed & spotlighted Durex into the House of Yes “Dirty Circus” Variety Show.

• Created custom, branded video content to spotlight Durex during ‘Little Cinema’ show.