life is beautiful
las vegas, nv | September 2019 & sEPTEMBER 2021
65,000 attendees
For two years, Life is Beautiful invited House of Yes to create a 3-day take over on Place on 7th, an 8,000 square foot venue in the heart of the festival footprint that would give revelers a high-energy experience of our signature blend of dance parties, live performance and interactive art. In order to create an environment like no other, our team programmed hourly drag and circus shows, 10-minute “MicroDisco” dance parties, and ‘The Tiki Kiki Day Lounge’ offering a menagerie of magic featuring our Beauty Bar sponsored by MAC. To commemorate the shared ethos of community and inclusivity, House of Yes led the creation, conception and production of the first-ever Pride Parade at ‘Life is Beautiful.’
OUR MAGIC
Ideated, conceptualized, & executed 3 days of programming spanning 14 hours per day.
Supported festival promotion through social strategy, mailing lists and use of House of Yes name as a presenting partner.
Ideated, conceptualized, & executed our Beauty Bar sponsored by MAC.
Conceptualized & hosted first-ever ‘Life is Beautiful’ Pride Parade.
Created full scale installations and decor for exterior and interior of the space.
Engaged the audiences with dance parties and circus shows throughout the festival.
