PUMA x GLAAd
PUMA X GLAaD TOGETHER FOREVER
CAMPAIGN SHOOT
JUNE 2022
For PUMA’s 2022 “Together Forever” Pride 2022 collection GLAAD partnered with queer artist Carra Sykes and PUMA global ambassador Cara Delevingne to design pieces that encourage wearers to raise their voice, celebrate their strength, and grow together – featuring vibrant logos and graphics created to honor self-expression and authenticity. Puma chose House of Yes as the ideal backdrop to help capture this cultural moment of collaboration, creativity and community. Puma selected House of Yes as the backdrop for the campaign.
PUMA X GLAAD PRIDE 2022
private event
june 2022 | brooklyn, ny
To mark the "Together Forever" collection, Puma and GLAAD selected House of Yes to host and curate a unique pride event. Diverging from typical pride parties, the night celebrated queer culture icons through the art of impersonation with performers embodying each figures such as Divine, Elton John, Grace Jones, and Cher. The night was complete aerial performances, beats by the renowned NYC DJ boyyyish, and a custom hand-painted photobooth backdrop shot by Brendan Burke.
OUR MAGIC
Concepted and cast four performers to impersonate queer culture icons
Commission hand painted photobooth back drop with editorial photographer Brendan Burke
Designed & executed event production, including branding and event decor
