VIRGIN HOTELS new york
queen supreme BRUNCH
FEBRUARY 2023 - SEPTEMBER 2023 | NEW YORK, NY
To make the opening of Virgin Hotels New York truly grand, YES ETC collaborated with the iconic brand to create a one of a kind weekly brunch program. This unique collaboration seamlessly blends House of Yes's avant-garde performances with Virgin Hotel's chic ambiance, creating a high energy brunch featuring burlesque, drag, cabaret and circus paired with an exciting menu of creative dishes from Everdene.
OUR MAGIC
Developed and executed the concept for a weekly live experience of brunch entertainment in collaboration with Virgin Hotels NY
Consulted on initial marketing strategy leveraging the 380k active fans and followers in conjunction with the hotel launch
Supported the marketing as co-producer with inclusion in the weekly House of Yes mailer, features on the event calendar, and dedicated social media posts
Collaborated with the food and beverage team to create the menu, incorporating the House of Yes flair in naming both the dishes and cocktails
Produced and cast twenty six weekly shows with two seatings each featuring resident DJ Amber Valentine, performances by the top variety artists in NYC and hosted by Wesley and Madame Vivienne V
