AUDIBLE LAKESIDE RENDEZVOUS

SEPTEMBER 2025|CENTRAL PARK BOATHOUSE, NYC

YES ETC partnered with Audible in September, 2025 for another project in part of a push to highlight their romance titles for a branded takeover of the Central Park Boathouse. The activation included both Audible’s invited guests and the general public, as Audible sponsored free boat rides all day.

YES ETC cast 22 actors within archetypes of Romance Genre featured on Audible’s platform. These characters will activated in three rotating groups throughout the day, taking guests on boat rides, activating the lines, and entertaining during an invite only lunch for influencers.

OUR MAGIC

• YES ETC sourced 22 custom costumes based on the character archetypes

• Wrote custom copy for each individual archetype, highlighting Audible Original titles

• Cast 22 performers that represented the diversity and inclusivity of Audible listeneres

• Cast four make up artists to do specialized era appropriate makeup, including prosthetics for fantasy actors