FLEUR DU MAL
LA FASHION WEEK | NYC STORE LAUNCH
FLEUR DU MAL
la fashion week 2022
OCTOBER 2022 | LOS ANGELES, CA
At Los Angeles Fashion Week 2022, luxury lingerie brand Fleur du Mal wanted to move away from a traditional runway show at some warehouse space and instead partnered with YES ETC to opt for something a bit more festive. For the occasion, YES ETC worked closely with the Fleur Du Mal team to create a series of five immersive vignettes to showcase the holiday collection for a one night only event at West Hollywood’s Sunset at Edition.
OUR MAGIC
Conceived, developed and executed custom alternative immersive vignette fashion show concept
Casted nine models to perform five separate interactive moments each in a different ready to wear look.
Collaborated with FDM to style the models in garments from the holiday collection including corsets, fringed cocktail dresses, satin slips, and crystaled-out accessories
FLEUR DU MAL
NYC STORE OPENING
MARCH 2026 | WILLIAMSBURG, BROOKLYN
For their new NYC flagship store, the luxury lingerie brand wanted to elevate their opening and partnered with YES ETC to opt for something more creative.
OUR MAGIC
Concepted and cast (2) roaming performers to elevate the party, handing out champagne, dancing, and engaging with guests
Cast a unique poet to create handwritten poems for guests on a typewriter
Press: Vogue
