FOTOGRAFISKA

For both the opening and closing of Fotografiska NYC, Yes Etc was invited to collaborate with the innovative museum and cultural space focused on featuring world-class photography and innovative programming. Fotografiska New York was a branch of the Swedish photography museum Fotografiska in Gramercy Park, Manhattan, New York City. The museum's home was the Church Missions House, a six-story, 45,000-square-foot Romanesque Revival landmark. It opened in December 2019 and closed in 2024.

OPENING fete| CLOSING PARTY

FOTOGRAFISKA opening fete

MAY 2022 |FOTOGRAFISKA| NEW YORK CITY
1,500+ invite only attendees

OVERVIEW

For the invite-only sneak-preview of their newest dining experience Veronika, the guests were invited to an experience like no other, featuring site-specific living installations, durational performance art and incredibly interactive elements that inspired and intrigued all in attendance. The experience exceeded expectations as guests were dazzled by a blend of stellar performances and interactive elements, balancing the sophistication of the museum setting with surprises and unexpected delights throughout the night.

OUR MAGIC

• Worked closely with the Fotografiska team to develop original ideas that would engage and delight their VIP and industry-specific guests

• Designed and provided makeup for 80 staff members and hosts, in three unique styles

• Developed three customized durational and site-specific performance art pieces

• Fabricated customized costumes to fit the event look & feel

• Cast and directed over 15 curated performers and activators.

FOTOGRAFISKA closing party

September 2024 |FOTOGRAFISKA| NEW YORK CITY
1,500+ invite only attendees

OVERVIEW

After more than five incredible years of showcasing cutting-edge art and photography, Fotografiska New York location came to a with “A Night to Remember”. An event celebrating their tenture at the iconic 281 Park South building. It was a full circle moment for YES ETC to have a hand in celebrating the end of an era that we started with them.

OUR MAGIC

• Worked closely with the Fotografiska team to develop original ideas that would go alongside their closing exhibition, Bruce Gilden.

• Created a mini Coney Island freak show inspired by the works of Bruce GIlden with (3) performers and a host with ran three times throughout the evening

• Oversaw over 10 performers including stilt walkers, contortionists to entertain guests all night long.