kiehl’s krawl
Kiehl’s Krawl was a 3 day experience for 200+ guests from 24 diffferent countries, all brought to NYC for events that would build Kiehl’s global reach, launch their new sexual wellness line, and showcase Kiehl’s East Village heritage. YES ETC was brought in to elevate the activations each day, including a Gen-Z pregame (focused on Kiehl’s acne and clarity products), WWE entertainment (integrated with Kiehl’s new sexual wellness line), a double decker bus tour of NYC (focused on Kiehl’s UFC barrier balm), and a Dopamine Disco at House of Yes to celebrate Kiehl’s global reach.
Gen-z Pregame| KHIEL’S PERSONALS| NYC BUS TOUR | DOPAMINE DISCO
gen-z pregame
Ideal Glass | may 2024
our magic
(2) Tattoo artists with custom Kiehl’s Flash Sheet for temporary tattoos
(1) Tarot Reader
DJ Boyyyish
Operated (4) Glam stations with makeup artists using Kiehl’s products
kiehl’s personals
church street boxing gym | may 2024
OUR MAGIC
(3) 5-8 minute wrestling performances throughout the day as groups of guests arrived
Cast national wrestlers and an experienced referee
Consulted on script to highlight the new Kiehl’s Personals line
nyc bus tour
NEW YORK, NEW YORK | MAY 2024
OUR MAGIC
A custome choreographed flash mob with 20 dancers
Performers wearing Kiehl’s merchandise
NYC “tour guide” who spoke about Khiel’s history throughout NYC locations
dopamine disco
house of yes | may 2024
OUR MAGIC
(3) body painted models in Khiel’s graffiti themed body paint
Custom variety show featured a drag queen host, duo aerialist, and contortionist
Custom “Dr. Bones” projections
(4) Khiel’s themed beauty bar artists
(4) gogo dancers in Khiel’s branded colors
Custom NYC decor, including a gritty fence and the New York City skyline
