NYLON X MAYBElLINE

FEBRUARY 2025 |JEAN’S LAFAYETTE

For NYFW 2025, YES ETC teamed up with Nylon and Maybelline to bring some magic to their signature event. To promote their latest airy and light foundation line, the brand wanted to bring in elements of clouds to tie it all together. Taking over Jean’s in Noho, YES ETC aerialists performed above the crowd upstairs in a custom cloud apparatus, while vibe ambassadors danced through the downstairs club space in dreamy cloud headpieces. Each of these “Maybelline Moments” was bookended by branded props for key press moments.

OUR MAGIC

• 2 AerialistS

• 2 Vibe Ambassador Dancers

• Custom cloud aerial apparatus with programmable LED lighting capabilties

• 2 Vibe Ambassador Dancers

• Bespoke Cloud Costuming and Headpeice

• Styling and Coordination by YES ETC team