SMIRNOFF PRIDE

JUNE 2024| HOUSE OF YES

To celebrate Pride 2024, the iconic spirits brand, Smirnoff, partnered with our YES ETC team to host a three-day event during House of Yes’s late-night Pride parties. We crafted a unique cocktail menu featuring Smirnoff's flavored vodkas and evert corner of the venue was adorned with Smirnoff-themed decor, including branded pillows on VIP tables, customized menus at the bar, and Smirnoff bar caddies and napkins. The main attraction was the Smirnoff “Wheel of Pride”, where guests had the chance to win prizes. Over the course of the weekend, a total of 198 prizes were given away to guests who played the Wheel of Pride.

OUR MAGIC

  • Transformed House of Yes with Smirnoff-themed decor during Pride Weekend

  • Crafted custom cocktails featuring Smirnoff's flavored vodkas

  • Designed a custom spin wheel with Smirnoff prizes

  • Created the gamification of the Smirnoff themed spin wheel

  • Cast and managed 2 performers dedicated to the Smirnoff Spin Wheel

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